Sorry double post as this wasn't there before. I knew the pronunciation because I saw it in their marketing. Great fucking product name, guys, no-one even knows how you're supposed to say it, to the point where you had to run ads to tell them.
There's a series on jazzfm where the lead sponsor has a completely incomprehensible name. I must have heard the sponsorship ident about a million times and still would not be able to look the company up as I have no idea how to spell their name (obviously I'm sure I would find it if I really wanted to but you get my point).