Loki Posted January 6, 2012 Share Posted January 6, 2012 I've always said, Morgan's real issue is TNA presenting him as a fast-talking mega-athlete. He just looks like a slightly larger version of everyone else. Talk less, change his look and make him work a big man style, and he'd do much better. Link to comment Share on other sites More sharing options...
Paid Members Devon Malcolm Posted January 6, 2012 Paid Members Share Posted January 6, 2012 What they need to do is sign up Andrew Symonds and have him and Harbhajan in a 'cricket bat on a pole' match, with Sreesanth as the special guest referee. WHICH SIDE IS HE ON? Link to comment Share on other sites More sharing options...
LariatTom Posted January 6, 2012 Share Posted January 6, 2012 What they need to do is sign up Andrew Symonds and have him and Harbhajan in a 'cricket bat on a pole' match, with Sreesanth as the special guest referee. WHICH SIDE IS HE ON?Geeky, but I'd watch it. Harbhajan Singh as an ambassador type figure being involved in the shows will be a HUGE deal in India and that'll almost certainly help to get people watching it because of the crossover of a huge cricketing star being involved. Watching those little hype videos as well, this looks really really good. They're taking these guys from TNA who I wouldn't really give a second thought to and then turning them into these really important looking stars who I want to see...and Abyss. ;)Once this starts airing, it looks like it'll be really fun stuff and I'll definitely give it a watch. Link to comment Share on other sites More sharing options...
Prince Nana Posted January 6, 2012 Share Posted January 6, 2012 This is my fav ad:- http://www.youtube.com/watch?v=epUnfBgzxX4...feature=relatedI love how the video has, "The visuals shown are digitally enhanced" underneath. As though Indians would believe there are 60-foot wrestlers walking about in their land without them knowing anything about their existence beforehand.That's why it's brillant Link to comment Share on other sites More sharing options...
pgi86 Posted January 11, 2012 Share Posted January 11, 2012 Just a quick update. They will be taping the rest of the season between January 18th and January 27th. And, unless plans have changed, the show is supposed to debut on TV this Saturday. Link to comment Share on other sites More sharing options...
Paid Members neil's bitch Posted January 12, 2012 Paid Members Share Posted January 12, 2012 Mentioned it before, but are there any pics of the Belts used in Ring Ka King? Link to comment Share on other sites More sharing options...
pgi86 Posted January 13, 2012 Share Posted January 13, 2012 Two new ads: http://www.youtube.com/watch?v=Lwkko6_Tw1o (Chavo Guerrero) http://www.youtube.com/watch?v=caxPiLZdoiI (Sonjay Dutt) Link to comment Share on other sites More sharing options...
Prince Nana Posted January 13, 2012 Share Posted January 13, 2012 Do they say "Namaste India" at the end? if so Namaste means "I bow to the god within you". Cute Link to comment Share on other sites More sharing options...
pgi86 Posted January 16, 2012 Share Posted January 16, 2012 Turns out PWInsider had the show's start date wrong. It didn't start this past weekend. However, Sonjay Dutt tweeted that the show will debut on January 28th. Link to comment Share on other sites More sharing options...
deathrey Posted January 16, 2012 Share Posted January 16, 2012 Do they say "Namaste India" at the end? if so Namaste means "I bow to the god within you". Cute Does it? Not the last time i checked... Link to comment Share on other sites More sharing options...
pgi86 Posted January 18, 2012 Share Posted January 18, 2012 By the way, it appears Angelina Love has been added to the show as well. They're taping the second part of the RKK season this week and next week. Link to comment Share on other sites More sharing options...
pgi86 Posted January 18, 2012 Share Posted January 18, 2012 New Ring Ka King ad, this time with some footage from the actual show: http://www.youtube.com/watch?v=z6m_tfsWGGw Looking good! Btw, tomorrow they're doing a press conference in India to hype the show's debut. Link to comment Share on other sites More sharing options...
Cobra1000 Posted January 19, 2012 Share Posted January 19, 2012 Its ridiculous how excited I am to watch this. Link to comment Share on other sites More sharing options...
pgi86 Posted January 19, 2012 Share Posted January 19, 2012 Official press release: TNA ENTERTAINMENT, LLC PARTNERS WITH ENDEMOL INDIA TO LAUNCH PROFESSIONAL WRESTLING SERIES “RING KA KING” Show to air Saturday and Sunday nights on the Colors Network NASHVILLE, Tennessee (January 19, 2012) – TNA Entertainment, LLC announced today a partnership with Endemol India Pvt. Limited to produce “Ring Ka King”, a professional wrestling show for India that will also feature several TNA superstars. The show will air on the Colors Network Saturday and Sunday nights, with the debut airing Saturday, January 28, 2012. “Ring Ka King” host is the legendary Indian cricketer Harbhajan Singh. The show will feature a cast of Indian superstars, as well as such TNA superstars as Abyss, Matt Morgan, Mickie James, Magnus and Scott Steiner. The partnership with TNA Entertainment, producer of IMPACT WRESTLING and Endemol India, a world leader in entertainment programming, is the first co-production for the two companies. “The international market for professional wrestling is expanding,” states TNA Entertainment Executive Vice President Andy Barton. “Until now, most professional wrestling content has been exported from the United States. This partnership brings TNA’s expertise in producing professional wrestling programming and Endemol’s vast experience in content creation and distribution to a localized, scalable product for the Indian market.” Executive producer Jeff Jarrett added, “Professional wrestling fans around the world have always related to one of their own, and the lack of properly trained talent and the infrastructure to produce a high quality professional wrestling show have always been a hindrance to create this type of program. With the tag team of TNA Entertainment and Endemol, we have the perfect one-two punch to bring the concept to fruition.” TNA and Endemol have created a professional wrestling school in Mumbai to develop Indian talent. A three city casting call was held to engage and identify candidates for the school. About Endemol Endemol is the largest independent television and digital production company in the world. It comprises a global network of more than 80 companies in 31 countries including the USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin American, India, South Africa and Australia. Link to comment Share on other sites More sharing options...
pgi86 Posted January 20, 2012 Share Posted January 20, 2012 Not only is the show airing in primetime on one of the biggest networks in India, not only is the show being co-produced by one of the biggest tv production companies in the world, not only does the show have a big time celebrity endorsing it but it turns out they also have a sponsor backing it up and they're advertising it all over the place. Man, it sure seems like TNA/Colors/Endemol are doing anything and everything right for this show to be a major success. ‘Ring Ka King’ to take centrestage on Colors Campaign India caught up with Colors’ Raj Nayak and Rajesh Iyer, and Endemol’s Deepak Dhar to learn more about their new wrestling reality show, ‘Ring Ka King’ Colors has launched a new sports entertainment reality show called ‘Ring Ka King’. The show will feature 30 wrestlers (Indian and international). For the show the channel has brought on Tata Prima as title sponsor and Indian cricketer Harbhajan Singh has been signed on as goodwill ambassador. The show will go on air on 28 January 2012 at 8 pm, and subsequent episodes will be aired every Saturday and Sunday on Colors. The show will wrap up before the start of the IPL. We spoke to Raj Nayak, chief executive officer, Colors, Rajesh Iyer, head marketing of the channel, and Deepak Dhar, managing director, Endemol India to find out more about ‘Ring Ka King’. Campaign India (CI): What made you bring the wrestling show to India? Raj Nayak (RN): Endemol and Colors have been talking about the format for quite a long time, even before I joined. When I came in and we got talking, they said that they had done a lot of work on the project, they just needed someone to take a call to launch it. We sat down, went through the whole thing and our research team told us that people have been waiting for a show like ‘Ring Ka King’. So we took the plunge and went ahead with the show, as we have been known for being bold, courageous, disruptive, differentiated and experimenting with different concepts. CI: The idea behind bringing in Tata Prima as title sponsor and other advertisers for the show? RN: I think it’s a great brand fit. Our show is an international catered Indian show and Tata is an international quality Indian brand. We are also talking to four-five other advertisers for the show and by the time the show goes on air we will wrap up the deals. it’s not a cheap show and hence sponsoring it won’t be cheap too. CI: How has the show been advertised? RN: We have strategically started marketing the show. When a TV show begins, advertising usually starts about seven to ten days before the show. For ‘Ring Ka King’ we started promoting it with the "Don 2" movie in theatres, which was released around Christmas in 2011. Then we wanted to broadbase the show, so we released the teasers. We have been working on a sustained campaign and there’s plenty of interest that has already been generated. CI: What can we expect from the show and what’s the idea behind bringing in Harbhajan Singh as goodwill ambassador? RN: The show has a lot of drama, action, humour and tension which forms the backdrop for the fights. The fights are real to that extent, through techniques but the stories are scripted. Harbhajan Singh’s the goodwill ambassador because with respect to Indian sports, it’s cricket from 1-10 on the list and then comes every other sport, which is unfortunate. I feel very strongly that corporates in India do not go support sport outside of cricket. Now with F1, hopefully it has changed. F1 first had problems getting sponsorships, but now people are regretting not sponsoring it. So what we learnt was for a sport to take off, it needs to be promoted well and have two-three Indian icons. Sport is all about having a fan following. For ‘Ring Ka King’ we’ll have it running for two-three months on TV and then we can take it on-ground. With this show, merchandising could also be a major revenue earner. CI: What have been the learnings from Endemol from producing the show? Deepak Dhar (DD): One of the big learnings for Endemol was that we had to cast the show right. For the show we needed to keep the right Indian emotions and cater to the single TV household so that everyone can glue in from the kid to the adult in the family. So we’ve kept the storyline of the show, keeping the single TV household in mind. CI: The appeal behind launching the show? DD: What appealed about the show was that it met with the Endemol philosophy where we love breaking new grounds. From stunt based shows to captive reality to scripted to gameshows we believe in doing different kinds of content. So as a production house, we love experimenting and that’s why we thought of getting this wrestling show to India. CI: What is the target audience for the show? RN: We are targetting men from the age group of 16-35 and we believe children will get hooked on too. It’s not only a wrestling show. CI: Wrestling internationally has been violent, will it be toned down for Indian viewers? RN: We have toned down the show and will have a scroller running throughout the show on the channel that says, don’t try this at home. We are a responsible channel and have taken quality checks. CI: How has the show been marketed? Rajesh Iyer (RI): It’s been a very high octane launch as it’s one of our big properties. Five weeks prior to the launch, we promoted it across channels through our TVCs. We have done billboard advertising across 70 cities in India. We have also done TV, print, on ground and digital campaigns. We have used the digital platform extensively; in fact, digital has always played an important role in Colors’ promotions. 2-3 companies have shown interest in merchandising tie-ups for ‘Ring Ka King’ and we are in talks with them currently. Our TV promos have been done in-house, while the print and outdoor campaigns have been done by Orchard. Maxus is our media agency. We’ll have 100+ ads on the day of tune in. We’re present on radio too and for digital we’ve created an app on Facebook and our website. Through the app, one can put their face on a wrestler's body and experience what a wrestler goes through. The app will go live before the show. Reality television gets redefined with ‘Ring ka King’ Colors brings a new dimension to entertainment in its reality lineup with the launch of this new show which will debut on January 28 Colors has always introduced differentiated reality shows. This time too it is no different as it prepares to launch ‘Tata Prima Trucks Ring Ka King’. It is a sports entertainment reality show that will go on air from Saturday, January 28, 2012 at 8 PM with subsequent episodes airing on Saturdays and Sundays at 8 PM. Raj Nayak, CEO of Colors, said, “We truly believe that the show will appeal to our viewers and advertisers who are constantly looking for new and innovative platforms to reach out to their audiences.” A total of 30 top Indian and international wrestling superstars including Jeff Jarrett, Matt Morgan, Scott Steiner and Monster Abyss; Indian wrestlers who have received international-level training like Jwala, Mahabali Veera, Romeo Rapta, Zoravar and Deadly Danda amongst others will be part of this show. Of these 30, 14 are Indian wrestlers and the rest are international, and there will be championship matches to decide on the final winner. Indian cricketer Harbhajan Singh has been roped as the goodwill ambassador. Speaking about his association with ‘Tata Prima Trucks presents Ring Ka King’, he said, “As a kid I have always been interested in wrestling. Mein bachpan mein Judo champion hua karta tha. Par uske baad cricket meri life ban gayi. Varna shyaad mein Olympic Judo Champ hota. Being on the cricket pitch has given me the right fighter attitude that is essential to control these wrestlers. I am extremely charged for Ring Ka King. After many years, here’s a mind-boggling reality show that is a perfect mix of action, sports and entertainment that will keep audiences on the edge of their seats.” When BestMediaInfo quizzed Nayak as to why Bhajji has been roped in, he said, “We have worked with many Bollywood stars like Akshay Kumar for ‘Khatron Ke Khiladi’ and even Salman Khan for ‘Bigg Boss’. Though both would have gelled with the image of this show, it was decided that as it’s a sports show, it will be better to have a sports personality to take the association forward. After which, our research team came up with three-four suggestions and it was found that Harbhajan would be an ideal fir for a reality show of this format.” Though this is a wrestling based reality show, the audience will not just see a whole lot of action but also a full dose of drama, emotion and entertainment. Explaining the concept of the show further, Deepak Dhar, MD, Endemol India, said, ”It’s an exciting format for us to work with. For the first time ever we are combining sports and entertainment to create something very different and very exciting. While the focus of course will be on the wrestling matches, it is the entertainment and the drama aspect of the show that will put the matches in perspective and make them a lot more interesting. Endemol has entered into a partnership with TNA Entertainment to popularise professional wrestling. Endemol fulfils its commitment to India by constantly bringing best-in-class entertainment.” Jeff Jarret from TNA, who represents the international wrestlers participating in the show, said, “Tata Prima Trucks Ring ka King is a very exciting project for us at TNA. We know TNA has a lot of fans in India, especially younger fans, so the enthusiasm levels are higher than ever. At the same time, the format of the show is very interesting which will allow fans to see their favourite wrestling stars as not just wrestlers but real people. Of course, we are looking forward to put on an adrenaline-filled show that will get all our fans super excited! Let’s see who out of these 30 amazing wrestlers beats the rest to take away the title of ‘Ring ka King.’” On being title sponsors for the show, Vinod Sahay, Head – Sales & Marketing, Medium & Heavy Commercial Vehicles, Tata Prima Trucks, commented, “We believe integrating our majestic Tata Prima heavyweight trucks with Ring ka King represents a natural fit for both our brand and the show. The Prima range of trucks, tractor trailers and tippers bring to India international standards of power, performance and endurance, which ties in very well with the ‘Ring ka King’ format which aims to bring international standards of wrestling to our country incorporating the same attributes of power, performance and endurance.” ‘Ring ka King’ will be one of the biggest reality shows introduced by Colors and it will be leaving no stone unturned to make its launch a high-decibel one. The channel currently has plans to extensively use television, newspapers, outdoor and digital media to ensure that they are able to reach out to their target audience. The core TG for this reality show will 16-34-year age-group male skewed. However, Nayak mentioned that though this is the target audience, kids are very fascinated with wresting and may also prove to be great viewers for the show. Though the marketing budget was not disclosed, the colors team did mention that it will be spending similar amounts on the launch of this reality show as spent for all its big-ticket reality shows like Bigg Boss. Orchard, which is the creative agency of Colors, will be creating promotions for ‘Ring ka King’. Link to comment Share on other sites More sharing options...
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