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wandshogun09

UFC 226: Miocic vs Cormier

Who wins and how?   

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1 minute ago, Keith Houchen said:

Cheers, I'll employ a bit more blue sky thinking and pick off the low hanging fruit when we touch base next.

Haha. Don't. I used to be the number one 'caller-outer' of people who spoke in wanky terms.

Then I started working in marketing and i'm now definitely a prick.

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I started a diploma in Digital Marketing, but never finished it. Picked up some useful stuff, but I got the distinct impression that qualifications have less value than on-the-job experience, because the technology and marketing mix models evolve so fast.

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On 7/11/2018 at 11:23 PM, Carbomb said:

I don't know, man. I don't think they need to rely on his quotes. If anything, I'd say that sort of thing is [theproducers] exactly why [/theproducers] he needs a promoter and a marketing machine. A system that will gloss over his inability to articulate anything except stupid statements, and hype up all his strengths, i.e. that he's an amazing fighter that none of his contemporaries have ever come close to beating, that he's the longest-reigning champion in the UFC, that he's the only Flyweight champion, that he beat a guy with a German suplex-to-armbar combo, that he's never been beaten at Flyweight, etc. etc. There's more than enough there for the UFC to work with, and they've managed to put videos together for fights less appealing than that. That's why it's so aggravating: they've shown they can promote almost any fight they want when they want to.

I wasn't suggesting they try and promote the fight based on the dumb things he says. But fighters do all sorts of pre-fight promotional work in press conferences, interviews and so on, so they need to be careful about what they say. Twenty years ago problem things said in interviews could easily be swept under the carpet, but with social media and news going worldwide in minutes people need to be more media savvy. Some fighters have the ability, whether learned or simply instinctive, to be able to promote fights with a few words. Others, such as DJ, say things that would substantially reduce interest in a fight. Who's going to pay $50 to see a fight where one participant admits he's got no chance of winning and it's a cash grab? DJ definitely does need a promoter and marketing machine, but he also needs to be able to work with them. As soon as he's told who/when he's fighting, one of the first questions he should be asking is "what can I do to help promote the fight?". 

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Brian Ortega talking about his fight with Holloway getting cancelled and Dana being a bit of a knob (not his words). If you can stomach Schaub interrupting it's worth a listen. 

Dana's a fucking baby. I get that it's got to be a ballache when fights drop out like this but it's going to happen in a sport like MMA. I think Ortega's right as well, he should've got something for showing up, making weight, doing double the media in English and Spanish to promote the fight. Not even like he was asking for his full purse, show and win money etc. Just something to cover his training camp expenses etc. But because he won't take an eleventh hour opponent switch against a last minute replacement in a fight where he has everything to lose and nothing to gain, he gets nothing. I absolutely don't blame Ortega for saying no. He's stepped in on short notice a few times in the past, including against Frankie Edgar. Seriously, who fights Frankie Edgar on short notice? Most can't handle him after a full camp, Ortega KO'd him in a round on 3 weeks notice. He's already the number one contender. An interim title does fuck all for him at this point. He's already there. It makes zero sense for him to risk the position he's grafted to get to and earned, by recklessly going in against a switched up opponent, who he hasn't prepared for, on a couple of days notice. I'm sure he's confident he can beat anyone but why stack the odds against yourself like that? 

I hope Holloway is alright and hopefully the Holloway vs Ortega fight can get rebooked for one of the PPVs later in the year. It'd be a shame if that fight ended up never happening. 

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