People try to catch a live stream online rather than pay for ITV Box Office for legit sports, never mind wrestling that will probably be tucked away on ITV4.
How long do you think some exec at ITV is going to allow to “build up the scene”. If it isn’t making money from the off, it’ll be binned off after one series, or even part way through if the viewing figures are really bad.
That’s not to say that I want it to fail, I honestly don’t, but as others have mentioned already, the concept of “get British wrestling back on the telly” is completely different to what it was 10 or so years ago when the FWA was the big thing in britwres. Progress and ICW are probably the two biggest names in UK Wrestling, and both have built themselves up over time and without TV. Progress are running Wembley Arena in under 6 months time, but they’re not setting up to fill the place from the off, they’re selling tickets and then setting up accordingly so that they don’t put on a show that looks like the crowd has come in Empty Seat Fancy Dress. If the recent dibacle of 5* Wrestling has taught anybody anything is that sticking British wrestling back on the telly, even if it is on a tinpot channel like FreeSports, is that wrestling is still very much a niche venture. Progress and ICW learned to crawl before they learned to walk, and is the reason why they have a loyal/dedicated fanbase who have been with them as they have grown and also why both promotions have good working relationships with WWE.
The folks at ITV don’t care about stuff like “building the scene”. They’ve got space to fill, and they need 45 minutes worth of content that they can wedge 15 minutes of adverts around. If/When wrestling doesn’t work, they’ll try something else or just stick on You’ve Been Framed, which costs next to nothing to produce.