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WWE Ratings/Buyrates 2011


tiger_rick

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This isn't about the CM Punk discussion, just a general discussion about their achievements (or lack of) this year. I've dragged some numbers out, some of the buys are still estimates so not guaranteed.

 

Raw Ratings

 

2010 average (First 40 weeks) = 3.33

2011 average (First 40 weeks) = 3.25

 

2010 best = 3.8 on 22nd February

2011 worst = 2.75 on 27th September

 

2010 best = 3.92 on 7th March

2011 worst = 2.4 on 4th July

 

Jan 2010 Average = 3.61

Feb 2010 Average = 3.61

Mar 2010 Average = 3.54

Apr 2010 Average = 3.13

May 2010 Average = 3.16

Jun 2010 Average = 3.32

Jul 2010 Average = 3.40

Aug 2010 Average = 3.33

Sep 2010 Average = 2.89

 

Jan 2011 Average = 3.24

Feb 2011 Average = 3.54

Mar 2011 Average = 3.69

Apr 2011 Average = 3.47

May 2011 Average = 3.24

Jun 2011 Average = 3.12

Jul 2011 Average = 2.94

Aug 2011 Average = 3.15

Sep 2011 Average = 2.92

 

March, April, May the average was up in 2011 on 2010. July 2011 was a disaster. The 4th July rating might contribute to that somewhat. Ratings fell under 3.0 only 3 times in the whole of 2010. Happened 5 times between July and September.

 

September is a terrible month for WWE, it appears.

 

Buyrates

 

Royal Rumble

2010: 462000

2011: 449000 (-13000)

 

Elimination Chamber

2010: 285000

2011: 199000 (-86000)

 

WrestleMania

26: 885000

27: 1059000 (+174000)

 

Extreme Rules

2010: 182000

2011: 209000 (+27000)

 

Over The Limit

2010: 197000

2011: 140000 (-57000)

 

Fatal 4 Way/Capitol Punishment

2010: 143000

2011: 170000 (+27000)

 

Money In The Bank

2010: 165000

2011: 185000 (+20000)

 

Summerslam

2010: 350000

2011: 301000 (-49000)

 

March and April TV rating success shows in the WM and Extreme Rules buys. Over the Limit fell off a cliff though. Over The Limit drew 140,000 buys in a month where the TV rating averaged 3.24. MITB drew 185,000 buys in a month where the average was 2.94. Weird anomaly that one.

 

Buyrates over the whole year are up 43,000 buys but WM 27 is the obvious reason for that.

 

Will try and have a look at Smackdown. Any thoughts on this year.

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I imagine the 174,000 bump for Wrestlemania is Rock oriented. If that is the case there's not a chance in hell I'd have spunked his first match in 7 years or so on Survivor Series this year.

 

It's looking even more outrageous now when it seems he's only going to be on the Raw before Survivor Series and that's it. They've not even started the build to him wrestling at Survivor Series yet anyway, and it's only just over 4 weeks away, Rock returning to the ring for the first time in 7 years should be being heavily hyped already.

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Here's another tidbit. The PPV price increased by $5 to $44.95 in January 2010 (WM is $54.95 and has been for ages).

 

So January to August numbers:

 

2009: 3,119,000 buys

2010: 2,669,000 buys

2011: 2,712,000 buys

 

Massive drop in numbers. Smaller drop in revenue (gross):

 

2009: $139,004,050

2010: $128,821,550

2011: $132,494,400

 

So had they not increased the price, those numbers would be catastrophic. However, you could argue that they might also be a big part of the cause.

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I imagine the 174,000 bump for Wrestlemania is Rock oriented. If that is the case there's not a chance in hell I'd have spunked his first match in 7 years or so on Survivor Series this year.

I think it makes sense. Rock/Cena is going to pop a buyrate anyway. This way, they'll get a boost for Survivor Series which has been struggling recently. Probably due to the increase in gimmick PPV's and it's own gimmick being watered.

 

Survivor Series 2007: 341,000

Survivor Series 2008: 319,000

Survivor Series 2009: 235,000

Survivor Series 2010: 244,000

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I'm not entirely sure if that'd be the case. I think if someone really wants to see something, they'll pay the extra five dollars anyway. I think it was the Meltz in one of his big business articles that said that the highering and lowering of PPV prices have never really meant that much to the amount of buys. I think he was referring to Ground Zero being the first 3 hour in your house and costing 10 dollars more or so.

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These are worldwide buyrates, so direct comparison is a bit tricky, partly because they've added new markets, Also, do the Sky Box Office/Sky Sports schedules match up for the two years?

 

Edit: The R Truth PPV was on SBO but is compared to an event on Sky Sports the previous year. I think Money in the Bank was on Sky Sports both years.

 

Second edit: From what I can gather from domestic buys (which may be at different stages of estimate), Capitol Punishment 2011 did 83,000, down from 88,000 the year before (Fatal 4 Way). Money In The Bank 2011 did 132,000 domestic, up from 99,000 the year before.

 

So Punk's in no way a major draw, but aside from the Rock at Mania, MITB is the only thing that's showed a noticeable spike this year.

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I imagine the 174,000 bump for Wrestlemania is Rock oriented. If that is the case there's not a chance in hell I'd have spunked his first match in 7 years or so on Survivor Series this year.

 

It's looking even more outrageous now when it seems he's only going to be on the Raw before Survivor Series and that's it. They've not even started the build to him wrestling at Survivor Series yet anyway, and it's only just over 4 weeks away, Rock returning to the ring for the first time in 7 years should be being heavily hyped already.

 

I am hoping/praying/offering sacrifice to higher powers that it will be in the same vein as Stone Cold's Backlash 2000 return and that he will be "mysteriously unable to attend" until showing up at the end to do whatever is needed to a heroes welcome.

 

(And I am hoping if they go for Team Mr H's vs Team Mr McMahon that he sides with McMahon as corporate Hollywood Rock > lovey dovey Rock. A fella can dream...)

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No.

 

MITB was SBO last year and Sky Sports this year for example.

 

Is that 100% accurate Butch? Not wanting to discredit you, more incredulous for myself. It's a sign of the times is that, before I could tell you how and where I watched a ppv. I definitely didn't order MITB '10, nor did I download it yet I know I watched it (it was the Kane cash in on the night one i'm thinking of, right?). Haven't ordered a ppv for about 4 years (that includes WM), nor was I a regular downloader up until this year.

 

Re. Rick, I hear what you're getting at saying that the revenue would have been "catastrophic" had the prices not increased, but surely the reverse can be said, had the price been lower, then surely it would have encouraged those who were 'sitting on the fence' to purchase had they remained the same? I know I won't even entertain buying something (out of principle) even for a small increase.

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No.

 

MITB was SBO last year and Sky Sports this year for example.

 

Is that 100% accurate Butch? Not wanting to discredit you, more incredulous for myself. It's a sign of the times is that, before I could tell you how and where I watched a ppv. I definitely didn't order MITB '10, nor did I download it yet I know I watched it (it was the Kane cash in on the night one i'm thinking of, right?). Haven't ordered a ppv for about 4 years (that includes WM), nor was I a regular downloader up until this year.

 

Both Money in the Bank PPV's were on Sky Sports.

 

The opposite to that was the Elimination Chamber PPV. In 2010, it was on Sky Box Office while it was on Sky Sports this year.

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These are worldwide buyrates, so direct comparison is a bit tricky, partly because they've added new markets, Also, do the Sky Box Office/Sky Sports schedules match up for the two years?

 

Edit: The R Truth PPV was on SBO but is compared to an event on Sky Sports the previous year. I think Money in the Bank was on Sky Sports both years.

 

Second edit: From what I can gather from domestic buys (which may be at different stages of estimate), Capitol Punishment 2011 did 83,000, down from 88,000 the year before (Fatal 4 Way). Money In The Bank 2011 did 132,000 domestic, up from 99,000 the year before.

 

So Punk's in no way a major draw, but aside from the Rock at Mania, MITB is the only thing that's showed a noticeable spike this year.

 

Thats interesting. I thought I remembered them saying it was up a good bit on last years, must have been these domestic figures they were talking about.

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So even if (after the providers and everyone else gets their cut) WWE still made say $10 per buy on PPV, then the Money In The Bank PPV made them over $300 000 more than the same event last year (33 thousand buys more at $10 a pop). Plus whatever they made with the fast-selling new Punk T-shirt. Not exactly a rubbish result is it?

 

I can't get my head around what WWE expected to do?

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