I can only echo what other people have said about AEW's issues with heel/face dynamics.
It is difficult to get emotionally invested in a story when there are no clear heels or faces. If a wrestler (or team) can't adapt their style to suit their face/heel persona then maybe they aren't that good to begin with. For example, I would expect a heel Pentagon to amend his style so that he doesn't get pops every move. The problem also seems to be (in the tag division) is that every match has 298794879 splashes, moonsaults etc that nothing matters anymore. One reason I have mainly given up on the company already is the fact I feel I have seen Private Party wrestle a million matches in just 10 weeks and each match is the same contrived shite as the last.
They really need to stop relying on the same type of beat down style angle too. The first time it happened was brilliant but its becoming a trope with AEW and not in a good way.
Their roster is stupidly thin on the ground. I am not a WWE fanboy but at least they have some guys that look and act like wrestlers taking the whole thing seriously. Even smaller guys like Pete Dunne look the business and make everything look brilliant. These guys need to slow the fuck down and work properly.
I want this company to succeed I really do! I love Luchasaurus and Jungle Boy. Jericho will always be great and his relationship with Sammy G is gold. They really need to bring in some high quality talent though if they are going to continue competing. I personally would go for...
Briscoe Brothers, Marty Scurll, Jeff Cobb, Michael Elgin, Jacob Fatu, Sammy Callihan, Dragon Lee, Colt Cabana et al. Give some of them some unusual gimmicks and allow them to WRESTLE. God why don't they have a mid-card title with rounds as the key focus of matches - a bit World of Sport in the approach? They want to be different and that could be unique and add a different dynamic to matches. Get a bloody deal with NJPW and add Ospreay, Archer, Ibushi, White and Suzuki into the mix (if possible). They could do a short stint with talent sharing between companies - giving Jungle Boy et al the type of NJPW exposure and experience that would benefit the whole company. Get some decent Mexican guys in (again, same applies). THIS is what they should be doing. Make it must see with talent that know what the fuck they are doing!