I'd argue Bate, Dunne & Seven are ''stars''. From their exposure on NXT TV's to blowing away the competition on Takeovers. If they weren't on the show, I wouldn't have bought a ticket.
There's something about the Empress ballroom. It's the same venue NXT ran on their first UK tour, such event had fans serenading American Alpha with 20 solid minutes worth of chanting, to the point where they had to stop the match and digest exactly what was going on. And as noted, the UK tournament was universally praised. It's no surprise they're going back there. Seeing the likes of Shawn, Hunter and Balor popping over for it has injected some buzz into it, and with the rumors Walter will be debuting on the show, I expect it to be cracking.