Does anyone remember Orton putting Reigns over at Summerslam 2014?
It wasn't a particularly memorable match, IIRC, and Orton being a sacrificial lamb to the Reigns push was clearly signposted beforehand.
What I do remember is that on the Raw beforehand, Orton had a one on one match with Sheamus. Knowing he was putting Reigns over at the PPV, and against a Sheamus that wasn't even on the PPV, the two assembled a brilliant match, with the crowd absolutely into all the finer details of Orton, who seemed keen to show off a bit. It was like he was saying "I'm losing on Sunday, but who cares about that guy, look how good I am".
The PPV bout had no chance of living up to it.