You’re forgetting arguably his biggest up side. He had a highly marketable, kid friendly alter ego!
Sure, it was never really made clear as to WHY he’d occasionally turn up dressed for Halloween but that doesn’t really matter when you’ve got kids all over the world buying the figures and turning up to live shows dressed as their superhero (anti-hero?)-esque idol.
I’m not ashamed to say I had him pegged as the next Rey Mysterio. Never as THE main eventer but certainly an over, crowd favourite top-guy.
Was I right? Maybe not but that doesn’t mean WWE couldn’t have done a million times better with the bloke. Though I suppose he’s not the only one, so what’s new? 🤷♂️