Not sure if it's happening this year or has happened recently because I don't really watch much current WWE. I thought about this when reminiscing about the Royal Rumble seeing as it's tomorrow and I'm weighing up during to watch again. When two wrestlers are in a feud and after the heel enters the Rumble he's on tenterhooks every time the countdown starts. Then gives a great reaction when the face does actually enter. Flair when Piper comes out in 1992 and Austin when Bret comes out in 1997 immediately come to mind. Think it's a great tool when this happens and furthers an existing rivalry. Obviously not so much now when guys wrestle reach other every other week, but in the day when matches were less frequent, gold.