Paid Members John Matrix Posted November 14, 2014 Paid Members Share Posted November 14, 2014 Working in the profession I have a vested interest in this topic, but as consumers we’re all affected by it, knowingly or otherwise on a daily basis. I saw a fantastic piece of marketing in Iceland the other day which works way beyond a simple pun in that it’s a product perfectly pitched at the consumer in those sort of lower income stores. Check out these bad boys… I love a clever logo design too. Massive fan of Amazon’s A to Z I know there’s a few people on here working in similar fields and I’m sure there’s far less mainstream and equally brilliant stuff out there, so feel free to share. Link to comment Share on other sites More sharing options...
Paid Members tiger_rick Posted November 14, 2014 Paid Members Share Posted November 14, 2014 This is currently my favourite. I don't know whether it's unofficial or whether Aston Martin made it and leaked it but it's fucking brilliant. You can find bigger versions on google. Link to comment Share on other sites More sharing options...
Paid Members John Matrix Posted November 14, 2014 Author Paid Members Share Posted November 14, 2014 That is incredible. Wasnt sure this thread would take off, but if it goes no further, it was well worth starting! Link to comment Share on other sites More sharing options...
Undefeated Steak Posted November 14, 2014 Share Posted November 14, 2014 This is just my type of thread. Not exactly in the marketing industry myself but I've always been interested in it and have some close mates who are. This FedEx one is great. Link to comment Share on other sites More sharing options...
drkopen Posted November 14, 2014 Share Posted November 14, 2014 I work in this industry (neuromarketing to be exact). Although I'm not a massive fan of Richard Blackwood i like the way the Burger King advert anchors the price http://m.youtube.com/watch?v=CQ0i10oOQno Its in my swipe file, vodaphone have done a similair thing on the radio for the smart 4. Link to comment Share on other sites More sharing options...
Moderators Chest Rockwell Posted November 14, 2014 Moderators Share Posted November 14, 2014 What's Neuromarketing? Link to comment Share on other sites More sharing options...
Paid Members Your Fight Site Posted November 14, 2014 Paid Members Share Posted November 14, 2014 What's Neuromarketing? https://en.wikipedia.org/wiki/Neuromarketing Link to comment Share on other sites More sharing options...
Mr_Danger Posted November 14, 2014 Share Posted November 14, 2014 For some reason I always seem to over analyse the negative aspects of a product when I see it advertised. The first thing I thought on that BK ad was how ridiculous the prices are at motorway services where the meals do actually cost £6+. It's not ridiculous, it's about 50p more expensive but the fact they're trying to 'trick' me means the advert has the opposite effect. The £3.79 is an after thought. Also the fact that it's Richard Blackwood selling it means I'm extra unenthused about the product. Link to comment Share on other sites More sharing options...
MungoChutney Posted November 14, 2014 Share Posted November 14, 2014 I'm a sucker for any food that is labelled 'limited edition'. Doesn't matter if it's Walkers 6 new flavours to vote for or Pepsi Coffee, I'll buy anything that is 'limited edition' just in case I don't get to try it before it gets taken off. I'm not even sure if there's a law that says this stuff has to be limited for an actual time or if companies use it just to get me to buy their stuff. Link to comment Share on other sites More sharing options...
Moderators Chest Rockwell Posted November 14, 2014 Moderators Share Posted November 14, 2014 What's Neuromarketing? https://en.wikipedia.org/wiki/Neuromarketing Cheers, dickears. I meant in practical terms. Link to comment Share on other sites More sharing options...
MoKonjic Posted November 14, 2014 Share Posted November 14, 2014 Place a any adjective in front of the word cheese and you have me. Link to comment Share on other sites More sharing options...
Paid Members Your Fight Site Posted November 14, 2014 Paid Members Share Posted November 14, 2014 What's Neuromarketing? https://en.wikipedia.org/wiki/Neuromarketing Cheers, dickears. I meant in practical terms. If only you put the same amount of effort into Googling as you do coming up with insults for me. Link to comment Share on other sites More sharing options...
Moderators Chest Rockwell Posted November 14, 2014 Moderators Share Posted November 14, 2014 If only you put as much effort into being a shithead as I have finishing t Link to comment Share on other sites More sharing options...
Keith Houchen Posted November 14, 2014 Share Posted November 14, 2014 Dickears is a brilliant insult. Link to comment Share on other sites More sharing options...
Paid Members JNLister Posted November 14, 2014 Paid Members Share Posted November 14, 2014 I'm a sucker for any food that is labelled 'limited edition'. Doesn't matter if it's Walkers 6 new flavours to vote for or Pepsi Coffee, I'll buy anything that is 'limited edition' just in case I don't get to try it before it gets taken off. I'm not even sure if there's a law that says this stuff has to be limited for an actual time or if companies use it just to get me to buy their stuff. ASA reckons you need some evidence to back up the claim: http://www.cap.org.uk/Advice-Training-on-the-rules/Advice-Online-Database/Limited-editions-and-collectibles.aspx#.VGZZa_l_Q4A Link to comment Share on other sites More sharing options...
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